American Investors Gaining Confidence in Traditionally Latino-Dominated Markets
By Joseph Morra A notable shift is occurring in the American business landscape as non-Latino investors and entrepreneurs increasingly enter markets that were historically dominated by Latino business owners. This trend reflects changing demographics, evolving consumer preferences, and recognition of untapped opportunities in these sectors. Changing Perceptions of Market Potential Traditionally, sectors like Hispanic […]
Latino Franchise Market Booming in the US: A New Path to Entrepreneurship
By Betina Miller The franchise industry has emerged as a powerful vehicle for Latino entrepreneurs in the United States, offering structured pathways to business ownership while leveraging established business models. Recent data reveals remarkable growth in this sector, with Latino franchise ownership accelerating at rates that outpace the broader market. By the Numbers: A […]
